SWOT (Strength, Weakness, Opportunities and Threats) Analysis of Fast Moving Consumer Goods (FMCG) Industries in India
نویسندگان
چکیده
منابع مشابه
customer segmentation in fast moving consumer goods (fmcg) industries by using developed rfm model
customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...
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متن کاملthe purchase pattern of poor for fast moving consumer goods: an empirical study of poor in india
despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
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ژورنال
عنوان ژورنال: ComFin Research
سال: 2020
ISSN: 2582-6190
DOI: 10.34293/commerce.v8i1.3523